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With every new digital marketing channel comes an enormous, never-ending and difficult to supply them with content and management.

It’s why some brands, starting with good intentions, become consumed with feeding the content beast. It’s easy to casually set up new channels – far harder to build them.

Yet it’s also hard to stop feeding without feeling a failure. Sometimes, though – when it’s consuming resources, effort and energy, that’s exactly what should be done.

Another solution is to escape the idea of always-on, never-ending content and focus instead on key, time-limited campaigns: a great way to hit out a strong message and avoid consuming ‘caretaking’ resources.

Don’t let the beast consume you…

Image: Umami Marketing

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