I’m here to craft and implement targeted content and campaigns that convert your network into revenue. Working together, we can evolve your brand and marketing activities to achieve your growth objectives. My service is ideal for consulting, recruitment, executive search and training businesses, as well as other professional service providers.
Looking to grow your B2B services business?
Let's make it happen
I'm Will Sawney, strategic growth and content partner for consulting, talent, search and training businesses
🌍 Proud to work with ethical and low carbon businesses
”If you want consistent high-value business opportunities then look no further as Will is incredible.
Rob DowlingCEO - The Conexus Group
Are you a B2B service provider looking for both strategic guidance and expert execution of content and campaigns?
Working In Partnership...
We can create campaigns and content that drives your growth
I’m here to turn your ambitions into strategic activities and output that achieve real impact. Together in close partnership, we’ll build a setup that supports and accelerates your revenue growth.
How We'll Work Together
Let's get things done...
We can work how you want, but usually it's best to work together for 3 months+
Growth Planning
Build a solid plan that maps your commercial aspirations into clear messaging with channels and tactics identified
Brand Content
Bring your proposition to life to on all channels - website, LinkedIn, email, media - in a way that resonates with key stakeholder audiences
Targeted Outreach
Get direct access to high-value decision makers with focused and proactive LinkedIn and email outreach or advertising
Social Selling
Utilise your LinkedIn personal brand to create connections, activate your network and turn contacts into valuable leads
Key Sales Assets
Create or upgrade messaging - landing pages, profiles, decks, case studies, etc. - to make selling easier
CRM & Data
Maximise value in your data through effective use of systems and by using modern contact enrichment technology
Client Testimonials
Client Testimonials
I'm proud to deliver valuable outcomes for clients.
Why Me?
Commercial Strategy
12+ years’ expertise working across an array of B2B sectors including professional services, technology, consulting, recruitment and more.
Creative Skillset
Comfortable creating websites, social content, outreach campaigns, landing pages and sales material, with high-quality copy and design.
Hands-On Implementation
Hands-on and productive, setting plans, processes and technology in motion to deliver efficient, effective and scalable routes to market.
Frequently asked questions
How will we work together?
We’ll work together in close partnership. You’re in charge (after all, you know the market best, and how to sell your proposition) but I’ll help you shape ideas into clear plans and tactical actions that will resonate with your target clients. I’ll get hands-on with building your brand setup and content output, as well as supporting direct sales activities.
What results can I expect?
This is a partnership service. We’ll worth together to help you achieve sales success, whatever that means for you. As part of the initial planning process we will set out goals for your business growth, including lead generation and deal targets. If you continue with a subscription, I will support you to maintain accurate records of activity and performance, allowing for clear progress reporting.
How long do I have to commit for?
Ideally we’ll work together as you establish your proposition and routes to market. I fully understand that, at the early stages, plans change. So you’re free to take any service at any time. Where longer commitments are required – such as for outreach campaigns or technology – this will be clearly communicated.
How do you compare to a marketing agency?
Marketing agencies come in all shapes-and-sizes, but often sell quite generic packaged services on a premium retainer basis, utilising junior staff for content creation. Working with me, you get a single point of contact who is fully responsible for the quality of your activities and communications, as well as owning the performance and strategy.
How do you compare to hiring a staff member?
You might not yet be at the scale where you’re able to hire a full-time member of staff, or your budget may only stretch to a junior resource. By engaging me, you benefit from my significant experience of professional services marketing, and premium quality campaign and content execution, at an affordable rate.
Ready to talk?
To start, I’d love to learn more about your business and ambitions