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Ogilvy-esque image-title-copy ad on the train this morning.

OK, the copy itself isn’t setting the world on fire, but at least Eve have used the right amount of it: lots.

Train ads are all too often needlessly short: image-logo-tagline. Guys – we’re here for absolutely ages, and literally cannot avoid your ads. Make the most of us: give us something juicy to read.

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