Work Portfolio

Multi-stakeholder communications for a professional services group

This global professional services firm required strategic and creative support to communicate with multiple stakeholder groups: clients; investors; staff; prospective employees. I created a clear brand proposition and deployed strategic content to support their long-term objectives.

Key content and campaigns for a global compliance training provider

Teaching regulatory compliance topics via a SaaS platform, this business sought to connect with senior HR, compliance and operations executives within the iGaming sector. I supported growth from 20 to over 100 clients including NASDAQ- and FTSE-listed organisations.

The iGaming industry’s most-read feature for a talent services firm

Taking the magazine cover and website’s #1 most-read ranking, this recruitment and talent services provider gained the chance to connect with their audience in the iGaming sector’s leading publication. I devised, developed and delivered the content on an annual basis.

Targeted lead generation for sustainability communications agency

Although benefiting from a substantial professional network, this small agency had a weak sales pipeline. I identified key target profiles and ran targeted LinkedIn and email campaigns, achieving significant engagement rate and high-value opportunities.

LinkedIn content and ABM campaigns for talent service provider

Offering an innovative fractional talent acquisition service, this ambitious startup was seeking traction with C-Level decision-makers. I devised and deployed focused messaging and campaigns targeting specific contacts by sector and location to positively impact their pipeline.

Website content and media coverage for a B-Corp financial advisory firm

Sustainability and climate impact was this small business’ key value proposition, but existing messaging was cluttered and confusing. I created content for a complete new website and achieved media coverage within professional services and green publications.

Content and case studies for a consulting and advisory firm

Providing management consulting and M&A advisory services, this business required a brand presence and communications that would create connections with C-Suite executives and investors. I created the website, core brand assets, editorial content and campaign assets, supporting significant growth.

Branded content website and campaigns for an employment agency

This European agency required consistent access to talent who would consider relocating to their clients’ locations. I created a content-rich website promoting their clients’ location and sector profile, earning traffic and high-quality conversions through organic and paid channels.

BBC1 news coverage for a niche recruitment services provider

Long before the work-from-home revolution, I supported this brand to develop a niche position around “careers outside London for ambitious professionals.” My writing on the topic was picked up by the BBC for a televised news feature, in which they interviewed the brand’s leaders.

Creative social campaign for a technical talent solutions provider

Aspiring to solve the technical talent shortage for iGaming employers, this augmented staffing provider needed to cut through in a competitive market. I produced an engaging creative campaign using arresting imagery and ‘un-corporate’ copy to stand out on social.

Brand creation for a high-growth performance marketing agency

Setup to service the fast-growing US online gambling sector, this performance-driven agency required a brand presence to support client acquisition and growth. I worked with the founders to create a unique and compelling proposition that enabled them to achieve their ambitions.

Proposition development for a renewable energy staffing consultancy

In a crowded and competitive market, this startup business required a compelling commercial proposition to win key contracts. I consulted with the founder to position the brand and develop verbal points-of-difference that would communicate value.