It’s mission critical you get your sales setup right. You know who your target buyers are, but how do you engage them and get deals signed? And how do you get the consistent pipeline of work your business needs to scale?
Ready to accelerate your sales pipeline?
Let's make it happen
I'm Will Sawney, B2B growth specialist here to help you win consistent high-value deals
Sound Good? Let's Talk
🌍 Proud to work with ethical and low carbon businesses
”If you want consistent high-value business opportunities then look no further as Will is incredible.
Rob DowlingCEO - The Conexus Group
You've built a business that's doing great things.
Sales is probably now your #01 priority
Working In Partnership...
We can get your sales pipeline working brilliantly
I’m here to help you scale your sales pipeline, and make your growth ambitions achievable. Together we’ll get you leads, opportunities, sales and revenue.
Establish effective routes to market
Create messaging that resonantes
Win high-value client business
Services
Select any of the services below, or work together on an ‘unlimited’ 3 month partnership
Go To Market Sprint
Hit some immediate target goals by finding rapid, viable routes to market
Pipeline Process Audit
Close more deals by identifying value within your existing pipeline and defining key actions
Content Strategy Starter
Feel clear about what to create, where to publish and how your content will drive sales.
Website Messaging Overhaul
Make sure everyone who looks at your site “gets” the value you’re offering
LinkedIn Profile Optimisation
Get more DMs, and more replies, with a profile that is focused and compelling
LinkedIn Outreach Booster
Connect at scale with exactly the right people, and fill your pipeline with leads
Email Marketing Setup
Activate your most relevant contacts by creating a direct route to their inbox
Pitch Deck Development
Make sales easier with targeted pitch decks, case studies and proposals
CRM Configuration
Simplify your sales tasks and get clarity on the effectiveness of your activity
Case Studies
Some of my work in partnership with specialist B2B service providers including consulting, agency, sustainability and professional services
Focused outreach for an innovative recruitment service provider
In its first year of operation, this business was seeking to accelerate client acquisition by reaching out to known and new contacts. We helped shape the core proposition into key assets before setting up highly-targeted outreach and communications campaigns across LinkedIn and email.
Sales setup for B-Corp sustainability-focused creative agency
Whilst the founders had a large and ‘bought-in’ network, not enough deals were in the pipeline. Together we developed a focused sales strategy and clear process, unlocking immediate value through known networks. The business now knows how to convert contacts into business.
Targeted campaigns for sustainability employee benefit scheme
Founder-led sales activities had stalled for this scheme, whose sales prospects included sustainability and HR leaders. By focusing on core messaging within key marketing and sales asset, we were able to make sales significantly easier, reduce time to close and increase revenue growth.
Partner growth for ethical wealth advisory firm
Offering an unusual proposition around ethics and sustainability, this business required access to high-value professional partners who would provide relevant leads. We developed a content strategy and outreach campaigns, running activity on an ongoing basis.
Brand redevelopment for a fintech NME consulting firm
Previously boxed-in by an overly-prescriptive brand name, we developed an identity that better supported the business’ broader ambitions. We created a new suite of brand materials including website and LinkedIn content, setting up the foundations for expansion and growth.
Lead generation for corporate communications agency
Targeting FTSE 250 organisations’ corporate communications leaders, this business required a highly-targeted outbound campaign strategy to secure high-value clients. We developed a clear content strategy and optimised LinkedIn to drive significant increased activity in their pipeline.
CRM upgrade for universities industry placements facilitator
We supported this thriving business to migrate from Salesforce to Attio CRM, a platform that better enabled their ongoing growth. The business was able to improve its processes whilst saving a significant amount of time.
Client communications for ethical business advisory practice
With a strong focus on sustainability and ethics, this small accounting and business advisory practice was looking to communicate more consistently with existing clients and prospects. We supported the founder on an ongoing basis to turn ‘ideas’ into ‘output’ across email and LinkedIn.
Client Testimonials
Client Testimonials
I'm proud to deliver valuable outcomes for clients.
Why Me?
Commercial Strategy
12+ years’ expertise working across an array of B2B sectors including professional services, technology, consulting, recruitment and more.
Creative Skillset
Comfortable creating websites, social content, outreach campaigns, landing pages and sales material, with high-quality copy and design.
Hands-On Implementation
Hands-on and productive, setting plans, processes and technology in motion to deliver efficient, effective and scalable routes to market.