It’s mission critical you get your sales setup right. You know who your target buyers are, but how do you engage them and get deals signed? And how do you get the consistent pipeline of work your business needs to scale?
Big ambitions?
Let's make them happen
I'm Will Sawney, helping specialist service-providers to scale their sales pipeline
Sound Good? Let's Talk
🌍 Proud to work with ethical and low carbon businesses
”If you want consistent high-value business opportunities then look no further as Will is incredible.
Rob DowlingCEO - The Conexus Group
You've built a business that's doing great things.
Sales is probably now your #01 priority
Working In Partnership...
We can get your sales pipeline working brilliantly
I’m here to help you scale your sales pipeline, and make your growth ambitions achievable. Together we’ll get you leads, opportunities, sales and revenue.
Establish effective routes to market
Create messaging that resonantes
Win high-value client business
Let's Get Started
I've got three options for you, or contact me about a bespoke brief
Start Or Evolve
Sales Shape-Up
Let's work in partnership to get your new venture set up for "sales success." Together we'll sort your targeting and tactics, identifying high-value B2B prospects and finding the best ways to reach, engage and convert them.
- Core commercial strategy
- Identification of prospects
- Getting sales kickstarted
Maximise Revenue
Data Discovery
Got contacts? Need revenue? Let's get stuck into your data, whether that lives in your email, LinkedIn, a spreadsheet or a CRM. We'll examine what you've got, find the value and devise a plan to get leads, opportunities and deals.
- Full contact data review
- Enrichment of key prospects
- Clear plans for activation
Upgrade & Improve
Production Studio
When you're ready to "go to market", my production studio can provide the creative content assets that will really resonate with prospects. We'll create everything you need to become compelling, and make selling way easier.
- Key marketing assets
- Sales materials
- High-value content
Client Testimonials
Client Testimonials
I'm proud to deliver valuable outcomes for clients.
Why Me?
Commercial Strategy
12+ years’ expertise working across an array of B2B sectors including professional services, technology, consulting, recruitment and more.
Creative Skillset
Comfortable creating websites, social content, outreach campaigns, landing pages and sales material, with high-quality copy and design.
Hands-On Implementation
Hands-on and productive, setting plans, processes and technology in motion to deliver efficient, effective and scalable routes to market.
Frequently asked questions
Will you help me generate leads?
Yes – naturally, this is a key focus for any sales pipeline. I will always recommend the best routes to generate high-value leads. This isn’t ‘outsourcing’, so you’ll need to be involved and invested in the process, but we can certainly work together to get you results, and we’ll make sure everything is tracked for full transparency.
What results can I expect?
This is a partnership service. We’ll worth together to help you achieve sales success, whatever that means for you. As part of the initial planning process we will set out goals for your business growth, including lead generation and deal targets. If you continue with a subscription, I will support you to maintain accurate records of activity and performance, allowing for clear progress reporting.
What types of companies do you help?
My service is predominently targeted towards B2B, specialist and professional services. If you’re seeking high-value clients, and need to build trust and reputation in order to set yourself apart from competitors – that’s the kind of business I like to help.
How are you different to an agency?
Sideways is just me, so we’ll work together directly. I do use specialist partners for larger production projects, but remain hands-on. This means you get access to bespoke expertise and guidance, with no ties to one particular solution.
How are you different to a coach?
Coaches give valuable advice and guidance, but are unlikely to be able to support with proactive fixes or hands-on delivery. By working with me, you get specialist guidance combined with the ability to get things done.
Can't I do all this myself?
Yes, you can. I’ll be happy to show you how. Usually there are some elements of the process that clients find particularly challenging – so that’s where my ongoing support proves particularly valuable. Ultimately I like to ensure the sales pipeline process is both successful and also enjoyable.