We’ll work together in close partnership. You’re in charge (after all, you know the market best, and how to sell your proposition) but I’ll help you shape ideas into clear plans and tactical actions that will resonate with your target clients. I’ll get hands-on with everything you need behind-the-scenes, whilst you take center stage with sales.

This is a partnership service. We’ll worth together to help you achieve sales success, whatever that means for you.  As part of the Sales Shape-Up process we will set out goals for your business growth, including lead generation and deal targets. If you continue with a subscription, I will support you to maintain accurate records of activity and performance, allowing for clear progress reporting.

Ideally we’ll work together as you establish your proposition and routes to market. I fully understand that, at the early stages, plans change. So you’re free to take any service at any time. Where longer commitments are required – such as for outreach campaigns or technology – this will be clearly communicated.

Coaches give you advice, but don’t pitch in with practical, hands-on work. I’ll certainly give you strategic recommendations and counsel, but will also take important work off your hands and get stuck in with production of key materials, technical builds and practical activity.

Many early-stage businesses pay for cold email, social and phone outreach services – often on a ‘pay on results’ basis. This works to an extent, but is unlikely to deliver the highest-value clients, particularly as many of these providers now rely heavily on poor quality AI-generated content. It can also be unsustainable and costly. I believe the better route is building your own sales setup and capabilities.

Marketing agencies are generally good at creating your initial brand or delivering content on a retained basis – but can be far too expensive and inflexible for everything that early-stage businesses need. I’m not focused on delivering creative services as an end-point; my goal is helping you achieve sales success. Perhaps a marketing agency will be your next step once you’re ready to scale further.

At some stage you’ll want to make a full-time dedicated hire. But before then, I can offer expertise and hands-on management at an accessible price-point. I’ll get you setup with the right starting point, allowing you to hire for the skills you really need at the appropriate time. And when you do, my service could help them to hit the ground running.

Absolutely! It’s not rocket science. But, if you’re ambitious…