Who understands brands' value best? The people who buy them - that's who. Investors, license-aquirers…
willsawneyOctober 24, 2023
I put all my effort into the all-important title, and have written nothing further on…
willsawneyNovember 27, 2022
Is good marketing copy the polar opposite of legalise?In marketing we refine messages into concise,…
willsawneySeptember 8, 2020