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Activate Your Network

➜ Create connections
➜ Build relationships
➜ Win business

The marketing agency that helps you sell high-value B2B services with brilliant strategy, technology and content

Let's Get Started

If you want to build brand equity and get consistent in-bound business opportunities then look no further as Sideways is incredible.

Rob DowlingCEO - The Conexus Group

Bring Your Network To Life With Sideways

Get the ultimate competitive advantage

A vibrant contact network – captured in a brilliant CRM – is the ultimate competitive advantage. We’ll help you create new connections, build relationships and win business using the latest CRM technology coupled with compelling multi-channel creative content.

We Love Working With

...but, we're always exploring!

We help businesses sell high-value B2B services

We help B2B service-providers develop valuable client relationships and win more business

Our Principles

Clean Setup

Everything we build is designed for simplicity of operation – hassle-free, pleasurable and effective


Compelling Content

We believe in the power of well-crafted content to bring brand propositions to life and earn attention


Consistent Activity

Building long-term relationships by executing essential marketing and sales activities on an ongoing basis


Our Methodology

Connection Engine

Start by ensuring you (brand and people) are creating new connections, online or in person

Contact Nurturing

Use content, campaigns and communications to build relationships, educate and develop trust in your capabilities

Calls To Action

Get contacts to "take the next step" - a registration, download, enquiry, DM, email, etc - by providing a compelling offer

Closing Deals

Now you've built a relationship, sales should be easier - but a clear process and considered approach still helps

Our Services

CRM Setup

Build the perfect CRM setup for your business, import your data and create workflows.

Tech Setup

Integrate your CRM with best-in-class marketing technologies, all setup to your requirement.

Brand Messaging

Position your brand for success with messaging applied across landing pages and key profiles

Contact Outreach

Connect directly with your target prospects using data identification and multi-channel sequences

Email Campaigns

Build trust with your audience, enhance your reputation and offer clear calls to action

LinkedIn Social

Build trust with your audience, enhance your reputation and offer clear calls to action


One of the fastest ways to fill your Attio CRM with engaged contacts who identify with the problem you solve

Lead Magnets

Produce high-value resources, media, broadcasts and guides that demonstrate value and win leads


Take your offering to market with tactical campaigns and conversion-optimised creative

About Us

Sideways Marketing was founded in 2022 by Will Sawney. Formerly Head Of Marketing for The Conexus Group, will has held roles spanning B2B digital marketing, content, brand and strategy. The business is based in the UK (remote), serving clients worldwide.

“We love helping businesses thrive by implementing brilliant marketing setups that deliver consistent results”

Will SawneyFounder
Ready To Talk?

Let’s Get Started

We’d love to explore how Sideways Marketing could support your business.

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