It’s mission critical you get your sales setup right. You know who your target buyers are, but how do you engage them and get deals signed? And how do you get the consistent pipeline of work your business needs to scale?
Big ambitions?
Let's make them happen
I'm Will Sawney, the sales and marketing partner for early-stage founders and entrepreneurs
🌍 Proud to work with ethical and low carbon businesses
”If you want consistent high-value business opportunities then look no further as Will is incredible.
Rob DowlingCEO - The Conexus Group
You've created a compelling commercial proposition.
Sales is probably now your #01 priority
Working In Partnership...
We can create a highly-effective sales engine
I’m here to turn your ambitions into revenue. Together in close partnership, we’ll get you leads, opportunities, sales and revenue growth.
What We Can Do Together
Let's get things done...
We can work how you want, but usually it's best to work together for 3 months+
Growth Planning
Build a solid plan that maps your commercial aspirations into clear messaging with channels and tactics identified
Key Sales Assets
Create or upgrade messaging - landing pages, profiles, decks, case studies, etc. - to make selling easier
Targeted Outreach
Get direct access to high-value decision makers with focused and proactive LinkedIn and email outreach or advertising
Social Selling
Utilise your LinkedIn personal brand to create connections, activate your network and turn contacts into valuable leads
Brand Content
Bring your proposition to life with consistent, high-quality content that supports your proactive sales activity
CRM & Data
Maximise value in your data through effective use of systems and by using modern contact enrichment technology
Client Testimonials
Client Testimonials
I'm proud to deliver valuable outcomes for clients.
Why Me?
Commercial Strategy
12+ years’ expertise working across an array of B2B sectors including professional services, technology, consulting, recruitment and more.
Creative Skillset
Comfortable creating websites, social content, outreach campaigns, landing pages and sales material, with high-quality copy and design.
Hands-On Implementation
Hands-on and productive, setting plans, processes and technology in motion to deliver efficient, effective and scalable routes to market.
Frequently asked questions
How will we work together?
We’ll work together in close partnership. You’re in charge (after all, you know the market best, and how to sell your proposition) but I’ll help you shape ideas into clear plans and tactical actions that will resonate with your target clients. I’ll get hands-on with everything you need behind-the-scenes, whilst you take center stage with sales.
What results can I expect?
This is a partnership service. We’ll worth together to help you achieve sales success, whatever that means for you. As part of the initial planning process we will set out goals for your business growth, including lead generation and deal targets. If you continue with a subscription, I will support you to maintain accurate records of activity and performance, allowing for clear progress reporting.
How long do I have to commit for?
Ideally we’ll work together as you establish your proposition and routes to market. I fully understand that, at the early stages, plans change. So you’re free to take any service at any time. Where longer commitments are required – such as for outreach campaigns or technology – this will be clearly communicated.
How do you compare to a coach?
Coaches give you advice, but don’t pitch in with practical, hands-on work. I’ll certainly give you strategic recommendations and counsel, but will also take important work off your hands and get stuck in with production of key materials, technical builds and practical activity.
How do you compare to a lead generation agency?
Many early-stage businesses pay for cold email, social and phone outreach services – often on a ‘pay on results’ basis. This works to an extent, but is unlikely to deliver the highest-value clients, particularly as many of these providers now rely heavily on poor quality AI-generated content. It can also be unsustainable and costly. I believe the better route is building your own sales setup and capabilities.
How do you compare to a marketing agency?
Marketing agencies are generally good at creating your initial brand or delivering content on a retained basis – but can be far too expensive and inflexible for everything that early-stage businesses need. I’m not focused on delivering creative services as an end-point; my goal is helping you achieve sales success. Perhaps a marketing agency will be your next step once you’re ready to scale further.
How do you compare to hiring a staff member?
At some stage you’ll want to make a full-time dedicated hire. But before then, I can offer expertise and hands-on management at an accessible price-point. I’ll get you setup with the right starting point, allowing you to hire for the skills you really need at the appropriate time. And when you do, my service could help them to hit the ground running.
Can't I do all this myself?
Absolutely! It’s not rocket science. But, if you’re ambitious…
Ready to talk?
To start, I’d love to learn more about your business and ambitions