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Will Sawney

A B2B professional services specialist, available for hire as a fractional marketing lead

  • Led marketing function for a £22m global professional services group, generating over 1,000 high-value leads
  • Created the #1 most-read feature in iGaming’s leading industry publication, generating significant inbound opportunities
  • Implemented a full marketing automation setup for over 120,000 contacts, creating rolling repeat business
  • Grew a compliance training provider from 20 to 100 clients including NASDAQ- and FTSE-listed organisations
  • Earned BBC1 news coverage for a niche recruitment brand
  • Built the website and core content, including case studies and sales enablement materials, for a global consulting and M&A advisory firm
View Case Studies
  • B2B professional services specialist, having worked in consulting, recruitment, training, financial services and agency settings
  • Strategist, creating simple and effective plans that map revenue objectives to tactical activity including brand, content, LinkedIn, PR and SEO
  • Copywriter, holding a 1st Class English degree and having written for publications including The Guardian and The Scotsman
  • Technologist, implementing effective systems including CRM and marketing automation, as well at utilising modern AI
  • Designer, working with Adobe CS, Canva and Affinity, and web projects including WordPress, Squarespace, Dorik and other tools
  • Passionate about using business for positive impact, working with B-Corps and those involved with sustainability and climate initiatives
  • Set up a meeting where we can discuss your objectives
  • Agree a monthly retainer, likely starting with 3 months
  • Create a clear marketing strategy and activity plan
  • Get hands-on work produced, or extend capacity with additional freelance resources
  • Be one of only 3-4 clients, ensuring regular access
  • Review progress monthly, and scale up or down as necessary


Let’s find a time to chat and see if there’s a good fit