The Sales Technology Studio
I'm Will Sawney, here to build sales technology setups than enable you to maximise revenue growth
Accredited Attio CRM Expert Partner
Want a setup that enables you to maximise sales?
The right sales technology setup can transform your ability to win high-value clients and grow with confidence. I'm here to help you build a technology setup that makes it easier for you to achieve sales success.
Will Sawney - Founder
What I Do
As a Sales Technology Specialist and Attio CRM expert, I build high-performance sales ecosystems for B2B businesses. My focus is strategic design and seamless integration, transforming complex processes into efficient, revenue-driving setups.
Strategic Sales Tech & CRM Implementations: Crafting bespoke CRM setups (including Attio) for clear revenue pathways.
Effortless Platform Migrations: Smooth transitions from Salesforce, HubSpot, Zoho, Pipedrive, Airtable, and more.
Automated & Integrated Sales Workflows: Building intelligent automations connecting your CRM with leading sales tools (e.g., Zapier, n8n, Apollo, Freckle, Clay).
Enhanced GTM Outreach: Leveraging technologies like Instantly, Dripify, and Amplemarket to supercharge prospecting.
Actionable Sales & GTM Insights: Developing key reports and dashboards for informed decision-making and continuous growth.
My Services
Free Initial Consultation
To start, we'll meet to explore your situation and ambitions. You'll get some initial recommendations and options for next steps.
Understand your core sales and commercial ambitions
Overview your existing setup and data opportunities
Share initial recommendations on strategy and technology
Quick Fix Sprints
Solve problems or upgrade your setup, with focused support available in "S/M/L" sizes.
From £500
Targeted resolution of key issues, bottlenecks or pain points
Solve problems with data, integrations, workflows or configuration
Hands-on expertise with fast turnaround
Full Audit & Recommendations
An opportunity to get a full review of your existing setup and obtain a comprehensive overview of ways to maximise your revenue.
From £750
10 Days
Fully tailored to your requirements (eg. GTM Setup, Data Migration, Inbound, etc.)
Workshop to explore your situation and ambitions in depth
Review of your existing sales activities, systems, data and workflows
Identification of key technologies and data for achieving your goals
Strategic report detailing a clear roadmap for maximising growth potential
Full Implementation
Take your sales technology setup to the next level with a fully project-managed bespoke configuration and setup, including migrations and integrations.
Custom Attio CRM configuration
Full sales technology stack
Bespoke to your business
£2,500 - 5,000 / month
Approx. 2-3 Months
Optimisation & Support
Get an ongoing subscription to ensure your setup delivers sustainable sales success, or for active campaign management.
Essential, Standard and Advanced packages available
Get the key support and strategic partnership you need
£500 - 1,000 / month
Minimum 3 Months
Selected Projects
Revamping CRM For An Impact-Driven VC Firm
Moved a thriving VC firm from an unwieldy Airtable to a custom Attio CRM, integrating Zapier automations to streamline deal flow and investor relations.
Salesforce To Attio For A University Placements Facilitator
Managed a complete transition from Salesforce to Attio for a university placements facilitator, including thorough data migration and a tailored setup.
Accelerating Sales For A Global Consultancy
Built a bespoke sales technology for an industrial consulting firm, integrating data enrichment and web scraping to create a powerful, targeted sales engine.
Automating LinkedIn For C-Suite And Commercial Leaders
Set up HeyReach for LinkedIn automation for agency leadership team, linking with Zapier to continuously update data and source new prospects efficiently.
Enhancing Data Flows For A Specialist B2B SaaS Scale-Up
Diagnosed and rectified critical data enrichment issues for a rapidly scaling B2B SaaS company, optimising Zapier workflows between Amplemarket and Attio.
Bespoke Lead Capture Workflows For A Luxury Travel Firm
Engineered a sophisticated, custom lead capture system for a luxury travel firm using Attio, Zapier, and tailored Fillout forms to ensure high-quality qualification.
Clients Include
Additional Projects
▪ FRACTIONAL EMBEDDED RECRUITER ➜ Attio and Loops.so setup for network communications ▪ SUSTAINABILITY-FOCUSED WEALTH ADVISORY ➜ Communications and Attio CRM implementation ▪ EMPLOYEE BENEFIT PROVIDER ➜ Bespoke Attio and LinkedIn outreach setup ▪ B-CORP CREATIVE AGENCY ➜ Implementation of Attio and full reporting capability
Testimonials
"Will helped us bring in Attio CRM to deal with a significant increase in new enquiries. We're now in a far better position to scale the business. "
Chirag Panchal
Founder - Ensuite Collection
"If you want consistent high-value business opportunities then look no further as Will is incredible."
Rob Dowling
CEO, The Conexus Group
"Thoughtful, methodical and pragmatic approach to sales-focused marketing and lead generation - it's definitely helping to shift the needle”
Russ Avery
Founder - Avery & Brown
"Will’s ability to blend strategic planning with tactical execution has been instrumental in driving our businesses forward.”
John Doyle
Operations Director - iGaming Academy
"Will was instrumental in creating a plan based on what we needed and setting up Attio using all its capabilities. "
Connie Wiltshire
Tallgrass VC
"Will always brings an open mind to listen to ideas and then has a great ability to organise things it into a well scripted plan"
David Shuttleworth
Enterprise Director - Pentasia
Contact Will
FAQs
We've chosen to specialise in Attio because of its exceptional flexibility, modern design, and rapid growth. It allows us to build highly customised and scalable solutions that genuinely empower sales teams, moving beyond the rigid limitations of many traditional CRMs.
Absolutely. A core part of our expertise is seamless migration from legacy systems like Salesforce, HubSpot, and Zoho to Attio, ensuring your data is clean and your new setup is optimised from day one.
While Attio is a primary focus, we also work with a broad range of B2B sales tools for data sourcing, enrichment, automation (like Zapier), and AI prospecting. We build integrated tech stacks tailored to your needs.
Yes, we can certainly help with smaller, targeted tasks or urgent fixes within your existing sales tech setup. If it's a quick win, we can often agree a fixed price to get you up and running swiftly.
Our main services are listed above, starting with an affordable initial audit. We generally work on the basis of project pricing to ensure clear value.
Yes, we strongly recommend and provide ongoing support and proactive guidance, typically structured as monthly retainers. This ensures your sales tech setup evolves with your business and continues to deliver maximum value.
Project timelines vary based on scope, but a standard Attio implementation or sales tech setup can often be completed within 2-4 weeks. We'll provide a clear timeline after our initial consultation.
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